Marketing 2.0

Marketing 2.0 is a Web 2.0-based marketing. It includes different pictures, listed here; nevertheless its main aim is to use the Internet to engage furthermore the consumer so he takes part in the marketing process, namely both advertising and product designing

- WOM (Word of Mouth) Marketing: counting on individuals to spread the message both online and offline: McDonald's
- Viral marketing: counting on internet users to spread the message online: Smirnoff
- Buzz Marketing: counting on individuals and the press to spread the word: Guitar Hero
- Guerrilla Marketing 1: Advertising in an unexpected place / way: Adidas
- Guerrilla Marketing 2: Using the competitors’ communication or random event to communicate over: Mazda vs. Pontiac
- Street marketing 2.0: Guerilla Marketing 1 and 2 in real life: wild advertising, Ikea Everyday Fabulous, Prison Break
- Customer-made: creating with close cooperation with consumers: Anticipator