WestEast consulting

During Human Resource Management module, we happened to teamwork to present a rapport and a lecture. The group I belonged to chose to deal with the issue of recruiting in both Germany and Japan. However, not only we had to produce an overview of the topic, but also we were supposed to build a brand that represents our group and our purpose. Hearing of image, I obviously offered to design our logo, and here it is.

The colors are to suggest the rising sun, the ideogram in the middle (with the orange, the t of West and the e of East) means West in Japanese language, and the typo is similar to typography on maps.