Sachet Marketing
I’m still bewildered to see that most Russians can’t help walking by without a second-hand plastic bag to carry umbrella, books and other stuffs that don't get into a regular bag. Speaking of plastic bags and seeing that trendwatching has recently popped up a new briefing, let me introduce the concept of Sachet Marketing, which fits Russia (actually the BRIC and emerging countries). Sachet Marketing is about designing products for less wealthy consumers that match their needs without damaging overall quality. From Renault’s Logan to 3G-free stylish Nokia.
Labels:
management,
moscow
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